Remove Demo Remove Google Remove Sales Cycle Remove Webinar Remove Youtube
article thumbnail

Video Marketing Best Practices

SmartBug Media

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google.

article thumbnail

Automated Personalization and the “Zero Moment of Truth”

ActiveDEMAND

Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. Think A LOT about video – do you think it’s any coincidence that YouTube is the second-most popular search bar on the Internet?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Here’s a step-by-step for each advertising platform: Google Ads. Then you’re done!

article thumbnail

Inbound VS Outbound Marketing: Which One Drives B2B Better?

Belkins

B2B cycles take more time to complete. But right now 61% of B2B companies state that the length of their sales cycle has increased within a year. Even if the sales cycle gets longer, it doesn’t mean you can relax. Fact: In general, it takes more time to convert a B2B prospect into a B2B buyer.

article thumbnail

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). How do you drive more traffic?

article thumbnail

Top 10 Digital Marketing Solutions for Today’s Professional Services Firms

Hinge Marketing

A library of longer, high-value content, such as executive books, guides, webinar recordings, research reports and mini courses. Its principles can be applied to almost any web page, but it is particularly effective in making educational expert content rank well in Google and other search engines. And that just scratches the surface.

article thumbnail

Content SEO

Online Marketing Institute

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. If so, directionally where do you see gaps -- that is, what stage (or stages) in the sales funnel has the fewest (or weakest) assets? Do you see any patterns here?

SEO 40