One way to tackle closed loop marketing
Anything Goes Marketing
OCTOBER 8, 2007
Here's an easy example: Go to Google and type in "Toronto Maple Leafs". In this case it seems that StubHub is tracking the search engine which is Google and the search engine keywords which are "Toronto Maple Leafs". In addition, your sales are not transactional - i.e. responding to an email and buying some Leaf tickets.
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