sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

FEBRUARY 18, 2016

Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), It wouldn’t make any sense to ask readers to register for a webinar when they were reading a post about the importance of traditional marketing events (tradeshows, conferences), would it?

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

JULY 27, 2020

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Sales Management 100

Sales Management Top of Funnel Account Based Marketing ABM 100

Hubspot

JANUARY 15, 2015

Get Inspired: Google’s Think With Google is an example of a really well structured case study page. Get Inspired: It''s important that your lead nurture workflow content includes the appropriate content for where prospects are in the sales cycle. In Lead-Gen Content. Case studies are perfect for this.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

FEBRUARY 7, 2012

But there are certain things that, when put behind a form, just won't contribute much of anything for your lead gen or lead nurturing initiatives. What we're saying is that you shouldn't put them behind forms or rely on them to effectively generate and nurture leads. Webinars (Live & Archived). Product Demos.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Oktopost

JANUARY 17, 2024

Invite them to sign up for your mailing list or webinar or become a social media follower. Once you establish that brand awareness and trust, it’s time for lead gen to jump into action. Lead generation is one step closer to the final sale, thus bottom-of-the-funnel. Place in the funnel: Top of the funnel.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62