Digital B2B Marketing
MAY 24, 2011
No, not the worn out demo, where I commit my time and you share a mostly canned view of your product. Filed under: Content , Demand Generation. The problem is, everyone else’s does too. Claims like these are so broadly used in marketing they have become cliche and have lost nearly all meaning. You just might get a quick sale.
Digital B2B Marketing
MAY 19, 2011
No demo, trial or consultative sales process can change this. Due to the rise of social media and user generated content, prospects can connect directly with customers, bypassing your careful selection of reference clients. They have not worked with you yet, they have not used your product. Your prospect is doing their own research.
Digital B2B Marketing
AUGUST 23, 2012
You expect decision makers to attend your webcast or view your product demo when your persona indicates they rely on the recommendation of their team for more technical aspects of the evaluation.
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