Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Doing so means nailing down your SaaS marketing strategy, though.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 100

Single Grain

MARCH 9, 2021

71% of B2B buyers begin their research with a Google search. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. Most B2B research starts with a Google search. Research reports. Use Google.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Heinz Marketing

SEPTEMBER 13, 2021

If you are joining live on LinkedIn, let’s see we got LinkedIn, YouTube, Facebook. Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right.

B2B Sales 111

B2B Sales Cross-Selling Work Management Enterprise Management 111

Single Grain

JULY 14, 2020

For SaaS companies, though, almost every digital marketing dollar spent can be traced back to one unifying goal: to convince prospects to sign up for a free trial, demo or a paid version of your software platform. Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. A customer data platform like Hull.io

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

EveryoneSocial

OCTOBER 26, 2021

Content Platforms (Youtube, Apple Podcasts, etc.) Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think. These would be pages like resources, blog, demo, contact, etc. Social Networks and Dark Social.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. We wouldn't have known that had we not expanded the research beyond our initial theory that the restaurant was popular with families.

Social Media 157

Social Media Media Paid Content Work Management 157

Metadata

FEBRUARY 22, 2021

I’ll never forget my first demo at [Andreessen EBC] to like AT&T, and they were just like, no one needs what you did. You have to almost just get good at answering the question without really having a quantitative Gartner report or something to point to. Michel Feaster: Yeah, no, I fully agree with that.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Video is by far the most popular way customers want to learn about new products : And don’t just think YouTube. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it to youtube you could also: .

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Optinmonster

NOVEMBER 15, 2022

Whenever you pull all of the best stuff together, you save your users a lot of research time. All the research has been done for someone looking to write guest posts. Reports are perfect lead magnets for B2B businesses , but they can also work in any industry that relies on data, statistics, or research. Infographic.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), And don’t just think YouTube. YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Martech Advisor

OCTOBER 14, 2019

Another research by PWC, found that companies that provide great customer experiences are able to charge a 15% premium, without losing customers. According to a 2019 study done by Pew Research, 81% of Americans now own a smartphone. Increased revenue from existing customers. Mobile-first -an organization wide approach.

Work Management 92

Work Management Marketing Management Design Examples 92

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145