Biznology

SEPTEMBER 3, 2020

But customers and prospects lured into a live meeting (or recorded webinar) have almost certainly looked at the top-of-the-funnel overview on your website product page. For example, suppose your online meeting is structured around a software demo. That’s why “explainer” videos are still around. Visuals save time.

Video Marketing 138

Video Marketing Top of Funnel Stats Marketing Funnels 138

Biznology

SEPTEMBER 6, 2017

Demo: Most software demos are recorded screen captures. A demo longer than, say, five minutes should be broken into chapters. But there’s no doubt that many visitors arrive at websites with specific questions and want quick, credible, answers, not sales-y overviews. If not, they can be hard to watch.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

OCTOBER 21, 2016

In a recent webinar hosted by LinkedIn where they discussed InMail strategies, they mentioned that an InMail sent from a specific person at LinkedIn had an open rate that was 10% to 20% better than an InMail sent from LinkedIn Marketing Solutions. Gated content is still an effective way to get potential buyers into a marketing funnel.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80