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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. Specify whether you’re seeking sales inquiries, content downloads, event sign-ups, demo requests, or other specific outcomes to define the end goal effectively. Define lead ownership terms.

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Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Let me tell you a story. Note: I sprinkled in some Google Search ads, too.) My next move?

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Behind the Brilliance: The Mind of a Marketer with Evy Wilkins

Engagio

One of the customers that we invited was Evy Wilkins , VP of Account Based Marketing at Traackr. The Traackr marketing team set forth a number of values at the beginning of the year that underpin our strategy and guide our actions. Another value of the Traackr marketing team is empathy and specifically, empathy with our buyer.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Contents 1. Contents 1.

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A SaaS Marketing Plan for High Growth Companies

Hubspot

The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. Marketing budget.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Watch and Learn.

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8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you.