4 common COVID business scenarios and how to manage them to prepare for recovery
Ledger Bennett
JUNE 1, 2020
Faced with marketing budget cuts, what should you do? It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. What’s working well now is a pivot change in content marketing.
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