Anything Goes Marketing

JUNE 29, 2009

This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Only display the content that the web visitor will find relevant or you won’t find them there very long. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

MARCH 24, 2007

It amazes me at times when I go to websites and when I want to demo or test drive a product I'm either given a message such as "Fill out a form and someone will contact you", sent to a fact-sheet with boring statistics or a powerpoint presentation opens that shows me nice pictures of happy people.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

JULY 20, 2007

Before someone divulges personal information, you need to earn that trust and providing valuable information first without first displaying a form may be a better way to go (I'll let you determine this from your testing). However, a web form may seem obtrusive to someone who just came in from a search engine.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100