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Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?
Customer Experience Matrix
FEBRUARY 21, 2014
Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.
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Customer Experience Matrix
APRIL 1, 2009
I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.
Customer Experience Matrix
MARCH 4, 2014
My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric
Customer Experience Matrix
OCTOBER 15, 2015
These were typically sourced from public information such as Web sites, job postings, and social media. Of course, the most direct competitors would be account based marketing vendors including Demandbase , Terminus , Azalead , Engagio , and Vendemore.
Customer Experience Matrix
AUGUST 8, 2015
A smaller portion comes from other behaviors such as downloads, email clicks, or social media posts. Intent-based ads on social networks work roughly the same way, although the users are known individuals because they had to sign in. B2B marketers have can work with Bombora , The Big Willow , TechTarget , IDG , and DemandBase.
Customer Experience Matrix
SEPTEMBER 19, 2013
Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. Their reference databases are built from multiple public, commercial, and proprietary sources, and are assembled using sophisticated matching engines.
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