Digital B2B Marketing

OCTOBER 18, 2012

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it. Normally I do not promote clients here on B2B Digital Marketing.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

OCTOBER 2, 2012

Media sales representatives perpetuate the problem, comparing reach to their competitors. Both Bizo and Demandbase offer this solution. It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. Do they watch the Super Bowl?

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

DECEMBER 19, 2013

Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. But for today, don’t fall prey to the sales pitch.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

OCTOBER 17, 2016

To get a clear picture of content consumption and engagement by company, add a solution like Demandbase to identify visitors to your site, not just ‘known’ visitors that are in your database. Involve sales early. Only score meaty content.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100