Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.
Conversica
JANUARY 8, 2020
For B2Bs to ensure that conversations with prospects are productive, Marketing and Sales teams need to properly assess to whom their products/services are relevant. Without these factors, it’s tough to hold relevant conversations with prospective buyers. What Is the Demand Unit Waterfall?
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PathFactory
MAY 20, 2022
The shift from lead-centric funnels /pipelines (and ensuing lead management processes) to opportunity-centric pipelines ideally, or failing this, at least account-centric, is now a mainstream idea and increasingly a reality, not just a pipedream (geddit? Let’s dig into these two macro trends in more detail.
The Mx Group
MAY 1, 2018
ABM is all about relevance, and you have to know your audience to know what’s relevant to them. But at the end of the day, you still need to make sure you’re creating highly relevant messages that matter to your audience. Use segmentation to reach out with highly relevant, personalized campaigns. Know your buyer.
ANNUITAS
MARCH 4, 2014
It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. When you let the architecture of the technology outline the strategy of the program, well, it’s not really a strategy is it?
Adobe Experience Cloud Blog
JUNE 27, 2010
Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Activate the intersection of marketing, customer services and sales to attract hotter sales leads. Providing the option to pass back leads to marketing for further nurturing.
Full Circle Insights
FEBRUARY 28, 2021
The idea was that if all relevant data could be consolidated in (and accessed and edited from) a single repository, it would break down data silos and eliminate errors that are introduced when multiple versions of a dataset are maintained and edited in separate locations. The Elements of Great B2B Lead Management.
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