TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP).

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP).

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

DemandBase

MARCH 23, 2020

Maybe this will lead to a meeting to discuss how your products or services can help. In addition, marketing should be enabling sales to close deals by delivering holistic insights into digital signals, such as website engagement and broader web activity. Prioritize your team’s actions based on intent signals.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

MAY 12, 2020

With such a generalized strategy, it’s no wonder that many businesses burn through their leads because of webinar overload. Webinars are an opportunity to innovate with prioritization, personas, personalization, intention, and engagement—we call this P 3.I.E. at Demandbase—all parts of an effective Account-Based Marketing strategy.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Chief Product Officer at Demandbase | LinkedIn. Pieter De Temmerman. Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

AUGUST 9, 2021

And that’s where leveraging intent data comes in. With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. What is intent data? Why use intent data?

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

SalesIntel

APRIL 2, 2024

If you are looking for a ZoomInfo alternative, it’s important to narrow your search to platforms that truly offer sales intelligence data (contact and company), insights (intent data, technographics, firmographics and other data types), solutions (data enrichment, on-demand data research) and so on.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. External databases can be created or obtained from a variety of data providers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DemandBase

JULY 21, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences. We’ll dive into 3rd-party intent data later, but let’s start with the power of predictive analytics.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52