PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Vidyard

OCTOBER 9, 2014

How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? Who does it have to engage and inform? How Does ABM Apply to You?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

PureB2B

MARCH 27, 2019

A resource center acts as a comprehensive database of industry-related information. Personalize your Website or Create Microsites. Standard personalization on landing pages and microsites will include many of the recommendations mentioned above. An optimized website should be high on your priority list.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

A resource center acts as a comprehensive database of industry-related information. Personalize your Website or Create Microsites. Standard personalization on landing pages and microsites will include many of the recommendations mentioned above. An optimized website should be high on your priority list.

Account Based Marketing 54

Account Based Marketing ABM Creativity Personalization 54

SWZD

MARCH 2, 2017

This can be accomplished through ABM solutions that complement your website, such as Demandbase, or through most modern content management systems. Regarding content distribution, Eminencia rolled out dedicated microsites for each of its 15 strategic accounts. Case Example.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61