DemandBase Forrester Intent Data Research 
Only B2B
FEBRUARY 6, 2024
The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.
TrustRadius Marketing
OCTOBER 3, 2022
But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data?
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Martech
OCTOBER 8, 2021
The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. Why we care.
DemandBase
JULY 16, 2020
The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. Intent Data. Create multi-step outreach campaigns based on intent data.
Full Circle Insights
NOVEMBER 10, 2022
Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. How to Enhance Your ABM Strategy by Leveraging Intent Data.
Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online.
DemandBase
NOVEMBER 8, 2019
Speakers: Kerry Cunningham, Sr Research Analyst, Forrester Research. The New Decade of Data, Trust and Engagement Date: Thursday, November 21st. Speakers: Janine Pelosi, CMO, Zoom Video Communications; Pierre-Edouard PRELY, Digital, Data and Clienteling Manager, Berluti; Alicia Trost, Chief Communications Officer, BART.
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