DemandBase Display Leads Marketing Mix 
Digital B2B Marketing
MARCH 25, 2013
If you are like most B2B marketers, search is a staple component of your outbound marketing mix. However, most B2B marketers are still missing other ways to use search data. Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Use Your Keyword Data.
Strategic-IC
JUNE 11, 2019
However, it’s crucial to reach organisations who are displaying the earliest signs of interest. Much of the research that leads to a purchase actually takes place in the first three months of the buyer’s journey, even if it then drops off, so getting in front of your target audience early on is key. Related: 5.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Full Circle Insights
FEBRUARY 28, 2021
A single source of data truth is also essential for improving marketing efficiency. In addition to greater process efficiency, a single source of data truth shared by marketing and sales also allows the marketing team to invest resources more wisely. Optimizing Marketing Outcomes Over Time. Designing a Lead Lifecycle.
Biznology
FEBRUARY 23, 2015
DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. 778 contacts were engaged with a 70% open rate (vs. The successful campaign earned a 23.5
Full Circle Insights
DECEMBER 15, 2020
What are the qualities of great B2B lead management? B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. Some B2B marketers took a major budget hit, while many marketing departments redirected dollars to digital programs.
Full Circle Insights
JUNE 30, 2020
Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. Now, let’s take a look at how lead generation works.
Full Circle Insights
MAY 10, 2021
B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. Still, there’s strong momentum for digital campaigns, and analysts expect the digital spending trend in marketing to continue.
Expert insights. Personalized for you.
100 
Let's personalize your content