field Demand Document Features Salesforce.com 
Adobe Experience Cloud Blog
JULY 30, 2009
David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. The features were working, but the business wasn't getting the payoff. Q: David, why did you write this book? a yahoo email address).
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Document Library. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems.
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Customer Experience Matrix
NOVEMBER 29, 2010
Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. It has since added a connector for Oracle CRM On Demand.
Customer Experience Matrix
MARCH 30, 2009
My personal definition of demand generations systems (see Introduction to Demand Generation Systems from the Raab Guide site) explicitly states that they do not incorporate sales automation. See Should Demand Generation and Sales Automation Be Separate Systems? The only other demand generation system I’ve seen use it is Marketo.
Customer Experience Matrix
MARCH 25, 2009
If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. I’ll come back to the database later. It’s pretty limited.
Customer Experience Matrix
APRIL 14, 2009
I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. Consider LeadLife. The company now has about 20 clients.
Customer Experience Matrix
DECEMBER 24, 2008
This same notion of considering which users do which work has permiated my ideas of usability measurement for demand generation systems and usability in general. ADVIZOR features an in-memory database and some data manipulation, but its primary strength is visualization. This brings us to ADVIZOR from ADVIZOR Solutions.
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