Online Marketing Institute

DECEMBER 23, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

Solution Centers |. Personal IT Organization Enterprise Partner/Vendor. Space Management. Inventory Management. Document Management. Web Services. Enterprise Architecture. Time Management. Project Management. Enterprise. Risk Management. Knowledge Management.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Digital B2B Marketing

MARCH 9, 2011

As digital marketers, we tend to measure the positives. A few of these delivered great results on paper, blinding marketers to the negative impacts that were not measured. Here are three activities which such negative impact that people fought back, outright disabling marketing tactics. They delivered great results on paper.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

APRIL 7, 2011

Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. As a brand marketer, you went backwards. As a marketer, there are only two good solutions. Use traditional brand measurement or marketing mix modeling.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 4, 2011

Email is probably one of the most cost-effective channels for Kodak, and this allowed Kodak to quickly expand its email marketing. While all major marketers should understand email today, email is Kodak’s marketing, not their core business. Here is an excerpt from the email. They should know better!

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. They will not implement effective programs.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Webbiquity

JANUARY 10, 2010

It’s an important place to have a profile listed for anyone concerned with online reputation management. Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles. Tell A Friend. And it’s free. CRM Diagnostic.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. If you pay someone else to manage all aspects of your program, you will either lose integration or pay out most of the profit. Theme: Enterprise by StudioPress.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 4, 2011

Facebook is even more important to marketers. Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing. Views expressed are my own.

Facebook 100

Facebook Emarketing Digg Stats 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. July 1, 2010 to July 31, 2010. Featured Sources. The cows at a Buttermine Farms near Woodstock, Ont.,

Ning 40

Ning Paid Content Facebook Sales Management 40

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Small Enterprise. IT Management. SOA & Web Services. Security Hardware & Software. NOSes & Server Software. Infrastructure Management. Enterprise Applications. Web Services. Web Site Management.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100