The Point

JULY 23, 2012

In an ideal world, all B2B sales leads would be pre-qualified and ready to buy. One result of that pressure can be a demand for tactical, sales-driven campaigns designed specifically to seek out hot leads, campaigns that lead with so-called “late stage” offers like demos, free trials, or even price discounts.

Demand Generation Agencies 100

Demand Generation Agencies Sales Qualified Leads Leads Lead 100

Ledgeview Partners

OCTOBER 5, 2020

Before you dive in, here’s a little background information on the webinar if you’ve yet to tune in… Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales: A Day in the Life Comparison. Salesforce Sales Cloud Enterprise. Lead management. Account/Contact management. Opportunity management.

Comparison 86

Comparison Enterprise Management Sales Qualified Leads Work Management 86

The Point

MARCH 3, 2010

product demos) because the more educational material appeals to a broader spectrum of prospective buyers and not just those further down the sales cycle. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Offer Strategy b2b demand generation b2b lead generation.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Vidyard

NOVEMBER 6, 2018

Those that re-engaged resulted in demos scheduled. Now THAT’s how you attract attention as a sales rep. This epic Account Exec (or entire team) uses targeted videos to create more opportunities, accelerate deal cycles, and increase close rates. We also had 100% watch each video and half of them replied expressing interest.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Ledger Bennett

JUNE 1, 2020

There’s little point in spending the limited budget you have on driving demo requests for example. Nurturing pipeline beyond email – extended sales cycle, lower lead scoring barriers. Keep leads warm for when buying starts up. High demand and fast sales. Lead management to improve conversion.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

NuSpark Consulting

APRIL 13, 2012

Here’s a link to our favorite social media management dashboards. Funnel Conversion: Convert that website/landing page visitor to submit their email address because they want your content or demos. This area is one of the most crucial, but often misunderstood elements of lead generation. It’s that simple.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Adobe Experience Cloud Blog

APRIL 11, 2017

Today, many of your buyers do their own research long before they enter an active sales cycle. To leverage Twitter intent data, w e use our own platform to monitor real-time social media activities on any lead in our Marketo database. Are you listening to them? Here’s the email our rep sent to Anna: 5.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Marketing Insider Group

AUGUST 12, 2010

Help sales fill their pipeline funnels. As the quality pressure starts to rise, you can only send to sales those opportunities that are further along in the sales cycle. However, you must continue to nurture those leads that are not yet ready to buy. hot lead management.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Full Circle Insights

DECEMBER 13, 2021

Attribution metrics are important because they account for marketing campaign impact on sales. Say a B2B customer watches a webinar or downloads a whitepaper, then they respond to a follow-up email from sales, schedule a demo, and ultimately buy the product.

Marketing Attribution 111

Marketing Attribution Top of Funnel Marketing Management Allocation 111

Madison Logic

NOVEMBER 14, 2023

Having a system in place that can handle this level of data complexity will be key to your success. Cross-Functional Alignment: Effective MQA strategies demand alignment between marketing and sales teams. All of this leads to shorter sales cycles, larger deal sizes, and better-targeted efforts contributing to overall revenue growth.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Zoominfo

JUNE 6, 2019

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. 93% of companies who exceed lead and revenue goals report segmenting their database by persona. Sales Enablement.

B2B Sales 212

B2B Sales Top of Funnel Cold Calling Buyer Personas 212

markempa

AUGUST 16, 2016

I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. Jim: Those old leads are very valuable. Jim: Empathy, huh?

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Adobe Experience Cloud Blog

MARCH 9, 2011

We’ve written a lot about this topic: even though Sales is from Mars and Marketing is from Venus , companies that leverage the virtuous cycle and practice the three truths behind sales and marketing alignment can bridge the gap and drive outsized revenue growth. Put simply, SDRs pass the baton from marketing to sales.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48

Marketing Insider Group

SEPTEMBER 30, 2010

The author suggests we focus on true Win-Loss analyses to determine what causes us to lose deals and at which stage of the sales cycle. Then work with sales to fill those gaps in content and process. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?”

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

SnapApp

APRIL 25, 2018

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . Manager, Inbound Marketing. . . R achel is the Senior Manager, Inbound Marketing at Stack Overflow. Much of B2B demand generation is all about content. Rachel Ferrigno. Kim Courvoisier.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. Manager, Inbound Marketing. R achel is the Senior Manager, Inbound Marketing at Stack Overflow. Much of B2B demand generation is all about content. Rachel Ferrigno. S tack Overflow | Sr.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Full Circle Insights

MAY 20, 2022

If you can identify a pattern, theoretically you can serve up the “next best action” (piece of content, invitation to a webinar or demo, etc.) to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. Velocity & Shortening Your Sales Cycle.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98