Demand Generation Salesforce.com Software Template 
Customer Experience Matrix
SEPTEMBER 1, 2009
Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.
Customer Experience Matrix
APRIL 5, 2009
In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. Demand generation systems are in that second stage. These are not yet standard features on most demand generation products. True Influence has existing integrations with Salesforce.com and SugarCRM.
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Customer Experience Matrix
JULY 21, 2009
It shows how specialized software can be much better at one function than general purpose systems. The latest stop on my little tour of not-really-demand-generation systems is Jesubi. Building these links is difficult in most CRM software and virtually impossible in marketing automation systems.
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Adding these items to an evaluation template is not especially difficult.
Customer Experience Matrix
MARCH 9, 2011
. - a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. - This lets users manage the database as if it were a set of separate lists. (In
Customer Experience Matrix
APRIL 26, 2011
Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. See my List of Demand Generation Vendors for other options. MakesBridge is another contender.
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo. Pricing: free.
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