Demand Generation Product Purchase Vtrenz 
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists.
Customer Experience Matrix
FEBRUARY 4, 2009
This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.
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Customer Experience Matrix
JULY 22, 2010
As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Or will they simply be crushed as giants from related industries introduce their own products?
Customer Experience Matrix
FEBRUARY 24, 2009
release of his flagship product, scheduled for March 3. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Tags: usability assessment marketing automation marketo lead management demand generation.
Customer Experience Matrix
JULY 25, 2009
Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. demand generation) systems. But clients typically still purchase of a perpetual license rather than paying monthly fees, as in SaaS.
Customer Experience Matrix
MAY 18, 2007
Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. Both products integrate with salesforce.com (and Eloqua with several others). Whether that is worth the extra money will depend on the situation.)
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.
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