Customer Experience Matrix

MAY 18, 2007

Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. Both products integrate with salesforce.com (and Eloqua with several others). Whether that is worth the extra money will depend on the situation.)

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

WebMarketCentral

MARCH 3, 2009

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Customer Experience Matrix

FEBRUARY 13, 2009

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. So, the bottom line is that you really do need to look at product details early in the selection process.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). It is now being offered elsewhere.)

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 3, 2009

This is the first of three planned posts on updated interfaces from demand generation vendors.) Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. It definitely raises the bar for the rest of the industry.

Vtrenz 120

Vtrenz Campaigns Work Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Most recently, Marketo just announced their lead management solution.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

MAY 23, 2007

I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth. Now that I’m staring at the list of components, I see how far we have to go. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120