Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   Leading their organization like an orchestra to understand how, in perfect harmony, they can create the sweeping composition that rivets the attention of buyers.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Ambal's Amusings

MARCH 18, 2010

50 newsletter signups (potential leads). They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. 3 consulting inquiries.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. These challenges are creating a mandate for CEO’s to innovate towards new means of attracting new buyers, retaining existing customers, and maximizing value through customer loyalty.    Today's leading B2B CEO's are beginning to make brand experience a considerable component of strategy.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   The driver of sales experience was more than the combined percentage of the three other drivers defined in the study – company and brand, product and delivery, and value-to-price ratio.  Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. I searched Wikipedia for information but couldn’t find an exact definition. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Terminus

JULY 18, 2017

Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers. ” (Thanks, Wikipedia!). Demand Generation Plays.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

KoMarketing Associates

NOVEMBER 1, 2016

The first step is to review, register, and then edit your business listing through Google My Business. Google My Business registration leads to Google+ page optimization. In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Be Patient.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

ViewPoint

JULY 21, 2011

In the most straightforward terms, the risk is that letting high-value prospects progress that far without proactive engagement—and instead relying too heavily on inbound marketing and marketing automation to find, nurture, and convert them—can result in losing deals to the competition. Complex internal buying landscapes.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Measure satisfaction through surveys, track retention, and calculate customer lifetime values.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Measure satisfaction through surveys, track retention, and calculate customer lifetime values.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. Klout scores.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Metadata

MARCH 18, 2021

But it turns out that you have to group them under accounts. And if you group them under accounts, the more like users in a specific account are doing something, the higher their intense score, And the higher the intent score them like the differently that we want to do marketing towards them.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Here are some highlights from this excellent report: 1.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40