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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Do these 2 things and you will find valuable leads. In this post I will explain the 4 most common mistakes marketers make. In the next post , I will list the actions you can take today to deliver targeted leads to sales. And this is where many B2B marketers stumble. What does someone from 3M say?

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5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

The first step is to review, register, and then edit your business listing through Google My Business. Google My Business registration leads to Google+ page optimization. It’s also important to leverage structured data markup to add identification of the organizational name, logo, and social links for organic search results.

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The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Measure satisfaction through surveys, track retention, and calculate customer lifetime values.

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The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Measure satisfaction through surveys, track retention, and calculate customer lifetime values.

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Complete Guide to B2B Marketing

Directive Agency

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. In both these scenarios, emails emerge as the most popular lead nurturing channel.