Directive Agency

JUNE 23, 2017

It’s not always reasonable to target the first page of certain primary keywords. The following are 8 B2B directories that help grow your brand’s visibility and generate a high ROI by increasing demand and leads for your brand (without the heavy lifting to rank there ;)). #1: 1: Clutch. . 7: G2 Crowd. .

Sales Qualified Leads 49

Sales Qualified Leads Work Management Demand Generation Agencies Marketing Management 49

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? Now that I have your attention, let’s make you an account-based marketing champion. LinkedIn is not a lead generation platform, but a demand generation platform.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? Now that I have your attention, let’s make you an account-based marketing champion. LinkedIn is not a lead generation platform, but a demand generation platform.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? Recommended items needed before jumping headfirst into an ABM strategy: Identify target accounts and personas you want to target. How does it work?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

SnapApp

NOVEMBER 2, 2017

In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . To improve B2B lead generation , your organization needs a strategy for producing and promoting content. Researching your ideal target leads. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Oktopost

MARCH 11, 2024

But reaching your target audience is one thing; building trust and getting buyers excited about your product is another. Additional benefits of post generators include creating varied content on a wide range of topics and increasing your brand visibility through a consistent and frequent publishing schedule.

Linkedin 76

Linkedin Tools Generation B2B Thought Leadership 76

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . If you have an awareness goal, you need an awareness metric for it (like reach, impressions, or % of target audience reached). It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

APRIL 26, 2023

Most enterprise companies focus on traffic before generating leads. By taking this approach, you can build traction on your website before implementing a lead-gen strategy. Without specific targets, SEO tactics can easily become unfocused, wasting valuable time and resources.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Scoop.it

JULY 27, 2023

Are you looking for new ways to build leads and high-value customers for your healthcare brand? By creating a demand generation and lead generation strategy, you can attract aligned prospects, increase your lead list, and create meaningful patient relationships. You’re in luck.

Top of Funnel 80

Top of Funnel Marketing Prospects Education Planning 80

Moz

JANUARY 16, 2019

That’s an issue because many times, a simple SERP analysis would reveal that one submission: ( image source ).Looked Drive targeted, bottom-of-the-funnel leads with Quora Quora packs another punch that often elevates it over the other social channels: higher-quality traffic. But either way, Nathan got what he wanted out of it.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57