Customer Experience Matrix
AUGUST 13, 2013
Corporate marketers can build campaigns with multiple events, create landing pages, capture revenues and costs, distribute leads with complex routing rules, score leads on behaviors and salesperson ratings, and measure performance. The system is used by divisions at several major technology vendors including IBM , Microsoft , and HP.
LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw. ActiveConversion provides reports on anonymous website visitors: they show the company name and activity.
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Digital B2B Marketing
JUNE 26, 2012
Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? If you are talking about leads and lead generation, setting the definition is critical. Demand Generation At many companies, demand generation has become synonymous with lead generation.
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? I’ve already mentioned IP-based visitor identification and JigSaw integration.
Customer Experience Matrix
MAY 27, 2009
Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Replacing the relationship-building is more difficult, but demand generation systems can help somewhat by responding appropriately to prospect behaviors.
Customer Experience Matrix
MAY 19, 2010
DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. Clever folks.
Customer Experience Matrix
APRIL 1, 2009
That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. It’s a perfectly reasonable business, but not one I find especially exciting.
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