funnel 
The Point
NOVEMBER 27, 2018
Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. HS) What’s the potential payoff from integrating social media into the demand gen mix?
The Point
SEPTEMBER 17, 2014
Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Spear is a Marketo agency partner.) “A
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The Point
FEBRUARY 11, 2014
Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. PA] If you think about how marketing has evolved, you need to get your back-office systems sorted out before you attack the top of funnel opportunity.
The Point
DECEMBER 11, 2018
How can ABM best coexist with a more traditional funnel-based demand generation model? In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. Measuring the wrong thing.
The Point
SEPTEMBER 29, 2011
This requires a constant re-loading of the sales funnel with new, expensive leads. Note: the source for this statistic wasn’t quoted, so if someone from Marketo reads this, feel free to provide any source reference in the comments.]. In contrast, for Marketo, the proportion of sales derived from slow leads is an astounding 50 percent.
The Point
AUGUST 8, 2011
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.
The Point
JANUARY 13, 2015
As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.
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