How to Optimize Your B2B Lead Generation Forms for Better Results
KoMarketing Associates
JULY 24, 2018
And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. Generally, the fewer fields you have on a form, the better. Gated content” may generate leads, but sometimes you have to remove the gate in order to let people see how good the content is. How many fields should your forms have?
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