Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Now that you have a good list, what are you still doing here?

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ANNUITAS

JANUARY 10, 2011

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. I have been reading some articles that have been discussing brand versus demand generation.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

MARCH 23, 2011

For example, the system-generated forms and emails automatically include campaign-specific tracking codes, which most systems require users to add manually. I don’t want to make too much of this, since many vendors – and surely all the good ones – care deeply about their customers’ success. See last week’s post on eTrigue for details).

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. The first thing most of the people that we talk to do is sign an agreement with a marketing automation vendor. What’s step one? Are you channel driven?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

SEPTEMBER 29, 2009

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. There is a crying need for this.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Online Marketing Institute

NOVEMBER 4, 2010

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Prompt, efficient, and effective follow-up to these leads is therefore paramount.

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Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

MARCH 2, 2009

(note: this is a slightly revised version of the original post, reflecting vendor feedback.) To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails.

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Demand Generation Lead Scoring Lead Ranking Manticore 120

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Perhaps the belief that marketing automation just encourages bad behavior more than it creates lovable marketing , or that it''s simply a more efficient spamming engine, is a telling sign.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. To complement marketing’s ABM efforts, SDRs, inside sales, and many field sales teams use sales automation systems, such as SalesLoft or Outreach, to automate how they engage with all the target contacts and accounts in their territories.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Leadspace

NOVEMBER 10, 2016

Account-based marketing and artificial intelligence both make lead generation more efficient and effective. As mentioned above, account-based marketing and artificial intelligence are above all ways to make B2B marketing and sales more efficient. Let’s start with AI. ” The same goes for ABM.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Steve Woods , CTO, Eloqua. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Customer Experience Matrix

MAY 23, 2007

But somehow I had assumed that the more integrated vendors had already assembled a fairly complete package. Now that I’m staring at the list of components, I see how far we have to go. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Target customers. SMS campaigns reach customers quickly with personalized, targeted messages. Target customers. Click here to download!

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Marketing Automation Services Enterprise Management Work Management Marketing Management 118