Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
LeadSloth
MARCH 8, 2010
This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. You can follow coworkers, prospects, deals, documents but also 3rd party applications.
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LeadSloth
NOVEMBER 16, 2009
For CRM, I focused on Salesforce.com. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC. Document library. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. Opportunity creation. Forecasting. Call logging.
Customer Experience Matrix
NOVEMBER 4, 2010
Each tactic has its own action, schedule, metrics, documents, and start and end dates. These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. campaign design: users can define campaigns with multiple “tactics”.
The Point
JUNE 18, 2013
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. B2B Marketing Sales 2.0
Customer Experience Matrix
FEBRUARY 12, 2009
The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns.
Webbiquity
JULY 12, 2016
Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. 1) Marketo.
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