Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Biznology

DECEMBER 5, 2014

Some B2B marketers know exactly what accounts are in their target market. Best of all, a number of new tools and tactics are now available to do the marketing job efficiently. Feuer has a similar target account list in categories like mortgage and higher education. What a luxury! Data discovery.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

DemandBase

JUNE 23, 2020

Strategic Account Director, BusinessOnline. The term “account-based marketing” has become a mainstream strategy for B2B marketers. They use it to target high-value customers with personalized messaging across various channels, like ads and direct mail. Eva Jackson , Director of Demand Generation, PFL. Direct Mail.

Account Based Marketing 52

Account Based Marketing ABM Marketing Budget Marketing Strategy 52

SWZD

SEPTEMBER 2, 2019

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. We had a fascinating discussion on the use of Account Based Marketing (ABM) and Tech Stack Based Marketing (TBM) to optimize demand generation efforts.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

DemandBase

JANUARY 3, 2019

We’re only a few weeks into the new year, and our demand generation team is already putting the final touches on our event calendar. With so many great events happening in 2019, narrowing down our list proved to be more difficult than ever. November 5-6, Austin, TX. Forbes CMO Summit. November 13-15, Dana Point, CA.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The data has to flow back and forth and not dirty up the pipeline with raw leads.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JUNE 17, 2014

How To Do It Right: Demand Generation by Forbes. 7 Tactics that Are Working for B2B Lead Generation Today by CustomerThink. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”).

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

NetLine

JANUARY 23, 2020

Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. What we quickly realized is that it’s a great avenue to educate and retain our current customers. Educates our partner community to adopt next gen business strategies and tech skills.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

DemandBase

AUGUST 18, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Heinz Marketing

JULY 23, 2018

So, every one on my team, from our designers to our content people, to our demand generation folks, certainly are measured on the overall marketing teams contribution to opportunities and to revenue to the company. And prior to that I was with Demandbase , B2B targeting and personalization platform.

Top of Funnel 41

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 41

Engagio

JUNE 4, 2023

Throughout my career, I’ve had the privilege of being part of two revolutions: the advent of demand generation fueled by marketing automation, and the breakthrough of account-based marketing brought to life by ABM platforms. They talk about how many accounts they’ve closed.” More on this in the next section.

Lead Ranking 71

Lead Ranking Marketing Qualified Leads Sales Management Buy 71

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built. Re-Selecting Target Accounts to Find People Who Are In-Market. Introduction.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

SEPTEMBER 21, 2020

While the accepted ethos of B2B Sales and Marketing teams is that they must be of one accord to effectively resonate the value of their brands across their audiences, it’s a topic for which Demandbase continues to beat the drum. When I first started, we were very inbound driven; we weren’t generating a lot of buzz from our target accounts.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

APRIL 24, 2023

The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics. They needed to stand out from the competition by using sales tactics with more value, all while improving their sales process. Their current strategy was generating website traffic but not new leads.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Engagio

DECEMBER 4, 2023

Her skills span international sales, business development, demand generation, operations, and partnerships. James Hanzimanolis Director of Business Development, PhoneBurner Why to follow James: James is the driving force behind PhoneBurner’s innovative business development approach, championing unorthodox sales and GTM tactics.

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

SWZD

OCTOBER 16, 2019

She quickly worked her way up into a management role: “I quickly learned that education and teaching was similar, whether a person is 5 years old or 50 years old. We are not necessarily doing demand generation, but providing information and insights so that people can understand what Mercer does.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

ANNUITAS

APRIL 12, 2016

A lot of very smart people are still on the fence about ABM, but I think that much of the backlash is due to the fact that many marketers are still not thinking strategically about ABM, and are simply utilizing account-based tactics. Account-Based Marketing Only Supports Outbound. And that is where the trouble lies.

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: Ultimate List of 22 Account-Based Marketing Tactics. #39.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Vidyard

JULY 9, 2020

So instead, fight on your terms by having a stronger brand that spreads on its own, then supplement it with clever marketing tactics. They think everyone else is as excited as they are, and that they don’t have to put the hard yards in to persuade their target audience. It’s too expensive and you’ll never outspend the competition.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

So instead, fight on your terms by having a stronger brand that spreads on its own, then supplement it with clever marketing tactics. They think everyone else is as excited as they are, and that they don’t have to put the hard yards in to persuade their target audience. It’s too expensive and you’ll never outspend the competition.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65