Inbox Insight

OCTOBER 27, 2023

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. The strength of a buyer’s intent can be gauged through the types of content consumed.

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Buyer Intent Intent Data Intent Demand Generation 106

Aberdeen

APRIL 1, 2019

But you only see those returns if you’re able to target the right contacts with the right messages at the right times. Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Improving Account List Segmentation.

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Intent Data Demand Generation Intent Demand 73

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It This helps you prioritize companies that fit your ideal customer profile and have high purchase intent.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Understanding where intent signals come from helps you effectively act on them. First-party intent data.

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Intent Data Intent Intent Signal Top of Funnel 52

Valasys

MARCH 14, 2019

As a technology leader in intent-based marketing and demand generation solutions, True Influence now provides a B2B sales solution for the purpose of identifying, qualifying and booking appointments with prospects that are sales-ready. This will indicate clear purchase intent.

Ideal Customer Profiles 45

Ideal Customer Profiles Account Based Marketing Demand Generation Agencies Intent Signal 45

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. The result is better engagement, faster sales cycles, and stronger relationships with accounts that will deliver more long-term value.

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Account Based Marketing ABM Demand Generation Top of Funnel 52