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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system.

Marketo 100
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The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog.

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Expert Tips for Optimizing LinkedIn for Lead Generation

Adobe Experience Cloud Blog

Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? For search engine optimization within LinkedIn, it really comes down to including keyword rich descriptions on your company page, product and services tabs, and representing your company everywhere you have operations.

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Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services.

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Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs. The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services.

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The Top 14 B2B Sites You Should Be Following

TrustRadius Marketing

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog.

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B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Adobe Experience Cloud Blog

We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 2. Blog – This plays a key role in lead nurturing and educating prospects. Provide insight into company & products/services. 1. Increase brand awareness?