Heinz Marketing

SEPTEMBER 28, 2021

By Lisa Heay, Marketing Planning Manager at Heinz Marketing. Lead scoring is defined as a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. Maybe your partner webinars are a great source of opportunities, but your demand generation webinars aren’t.

Lead Scoring 109

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 109

DealSignal

JULY 17, 2023

DealSignal offers businesses a more intelligent and trustworthy solution for their B2B data needs, with dynamically aggregated and verified data, delivered on-demand, that is 97-99% accurate and up-to-date. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

AUGUST 7, 2023

This is where B2B data solutions come in, providing the necessary information to inform sales and marketing strategies and ultimately drive revenue growth. However: while both providers offer similar services, their approach to data coverage, data accuracy, and data security & privacy varies greatly.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

DealSignal

JULY 19, 2023

DealSignal offers businesses a more intelligent and trustworthy solution for their B2B data needs, with dynamically aggregated and verified data, delivered on-demand, that is 97-99% accurate and up-to-date. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

DealSignal offers businesses a more intelligent and trustworthy solution for their B2B data needs, with dynamically aggregated and verified data, delivered on-demand, that is 97-99% accurate and up-to-date. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

SmartBug Media

DECEMBER 12, 2019

The new ZoomInfo platform, a combination of DiscoverOrg and the former ZoomInfo platform, is a cloud-based SaaS (software-as-a-service) platform currently in use by more than 13,500 customers. Its capabilities include: Complex organizational charts with intent data reports and buying scoops reported by researchers.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

Valasys

JULY 9, 2019

ABM helps marketers achieve their bottom-line goal of Conversion Rate Optimization (CRO). Tailor-made & hyper-personalized campaigns based on the intent signals obtained from the prospects through omnichannel marketing for optimizing users’ experience (UX).

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49