The Mx Group

AUGUST 8, 2018

Email open rates are five times higher for companies using personas (Forrester). While ideal personas contain in-depth insights based on first-person interviews conducted across the buying ecosystem, there are less complicated ways to get buyer insights that can power your sales and marketing. Number of personas : 2–4.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Statista) 80% of businesses deem personalization as essential for growth. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. characters. Syndacast) Only 6.9%

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Video can also allow you to express your brand’s personality. Including a video in your emails can increase open rates by 19 percent.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Video can also allow you to express your brand’s personality. Including a video in your emails can increase open rates by 19 percent.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Hubspot

DECEMBER 14, 2012

The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. 1) Email clickthrough rates dropped to 4.4% 3) Email open rates decreased in Q2, down slightly from 26.2% 6) Open rates for triggered emails hit 49.8% more likely to be opened.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Sharpspring

JULY 7, 2017

Furthermore, they ensure that poor-quality senders are held personally accountable. When evaluating emails for deliverability, ISPs are no longer focused solely on the sender’s IP address. Engagement is measured by factors such as open rates, click-through rates and visits to your website. The ISPs demand it.

Marketing Automation Services 44

Marketing Automation Services CAN-SPAM Domain Click Rate 44

Hubspot

DECEMBER 5, 2012

Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Start with the open rate of each email in the workflow. If your open rate is significantly lower than average, ask yourself the following questions: Are you sending the email at the right time?

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28