Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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Litmus

FEBRUARY 5, 2024

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. What factors affect email deliverability? A lot of factors can affect your email deliverability. Shows that your email is associated with your domain.

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eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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Litmus

JULY 15, 2022

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. There are generally two types of blocklists—one is at the internet protocol (IP) level, and the other at the domain level (such as litmus.com and mail.litmus.com).

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Litmus

OCTOBER 1, 2021

Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. That’s why we built Litmus Spam Testing : to provide you with the insight and resources you need to identify and fix issues before you hit send—even if you aren’t a deliverability expert (yet). List-Unsubscribe.

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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Litmus

MARCH 6, 2019

Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aide deliverability, too. You need to have access to your domain name servers to set up a new BIMI DNS entry. When subscribers see your logo, they can immediately trust that it’s an actual email from you and not a dangerous phishing attempt.

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