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AI-powered martech releases and news: May 16

Martech

This road map leads to a dead end,” Evan Greer, the director of Fight for the Future, an advocacy group, said in a statement, and calling the plan “pathetic.” She said in a statement that she was dismayed to see “the civil society organizations and academic researchers … outnumbered by industry executives.”

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. As the trial is set to cover many Google search-related issues, we have organized the updates by topic to make the timeline easier to follow. Google default deal blocked opportunities for Branch Metrics (Sept.

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Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

By now, most industrial marketers are aware of the power of inbound marketing for lead generation. On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site.

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4 Ways Design Centers Fundraising in Nonprofit Cloud

Salesforce Marketing Cloud

Many organizations typically have one person performing multiple activities, each composed of numerous sub-tasks across disparate contexts. Larger organizations may have larger teams in dedicated roles, but more doesn’t always equate to easier or more efficient. Our design, therefore, has to respond to myriad needs.

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The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

Because you’re in full control of the mobile experience , and can use whichever device features you see fit, you can decide exactly how readers receive your offers and ads - interactive in-app ebooks, flip-through slideshows, full screen videos, or deep links into another app - without the constraints of a browser.

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. A Google Ads campaign can still convert leads. But for your campaign to be effective, you must use the right tactics to nurture leads down the sales funnel. Deep Linking App use has been on the rise. The short answer is yes.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

Large companies benefit from Enterprise SEO services by seeing tremendous growth in organic traffic, which leads to increased leads, conversions and profits. SEO professionals use the following strategies to improve the organic visibility of the business' website(s): Goal setting. Link acquisition.