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Mobile App Optimization & Indexing

seo.co

To address this, Google’s been implementing a number of functions and updates for what’s becoming known as “app SEO,” including the basic presence of apps in search engines, app deep linking to take users to specific screens within apps downloaded on their devices, and even app streaming , which allows users to access apps they haven’t downloaded.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

As social media grew in popularity, lengthy URLs began to present a problem. They track who, where, and when someone clicked your link, so you can measure its effectiveness. . You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Auto-branded links. Manage links.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

Enterprise SEO is a marketing strategy for large enterprises where the goal is to attract more traffic via search engines like Google. Link acquisition. Google Search Console and Google Analytics monitoring. 5) Building High-Value Links to the Target Domain. Link building is the most performed SEO task.

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Personalized Search: How to Optimize For Search Personalization

seo.co

As an example, when Hummingbird broke onto the scene in 2013 , it completely changed how Google “understood” search queries, shifting its focus on keywords to a semantic deciphering of user intent. Google is adept at delivering a list of results based on what companies or facilities are around your “current” location. Browsing history.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Posted by Suzzicks While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling — indexing and ranking. Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Semantic search, including artificial intelligence and natural language processing now help to determine whether an acquired link was “natural.”. So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve authority and ranking. Natural vs. Unnatural Link Building.

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SEO Strategy for Startups: How to Win in 2021

Single Grain

10) Stay Updated on SEO News, Trends and Google Updates. Then take key actions such as: Set up Google Analytics and Google Search Console. How to Use Google Analytics to Improve SEO Performance. How to Use Google Analytics to Improve SEO Performance. Target search term present. Internal Links.

Startups 114