Content Standard

APRIL 22, 2015

Was it via list purchase, your company’s website, a webinar, paid social campaign, an event, or some other way? All Other Touchpoints: Referred to as “interesting moments” by Marketo , these are specific actions the lead can take that are chosen and identified by members of your team. Content ROI Approach.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Turn Events into a Lead-Gen Opportunity. Sales must get on the phones, attend events, and find leads the “outbound” way as well. A Data-Based Ideal Customer Profile.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Turn events into a lead-gen opportunity. Sales must get on the phones, attend events, and find leads the “outbound” way as well. A data-based Ideal Customer Profile.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 26, 2015

While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. Event Management. Competitive Intelligence.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48

Adobe Experience Cloud Blog

MARCH 20, 2013

And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. Remember: distractions kill conversions, so focus on one call to action (like an event registration or whitepaper download). “We Anvi Bui , Marketo Expert, Lead Lizard.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Engagio

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. If they’re filling out your forms, reading your content, and attending your events, then it should show up in your engagement data. Intent data. Engagement data. Never rely on a single source.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. If they’re filling out your forms, reading your content, and attending your events, then it should show up in your engagement data. Intent data. Engagement data. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52