de-dupe 
LeanData
MAY 6, 2022
In 2006, SiriusDecisions introduced a growth model called the SiriusDecisions Demand Waterfall, a model designed to accommodate the increasingly complex go-to-market (GTM) motions of many large enterprises. Leads were too small, accounts were too big, but an opportunity-centered model was “just right.”.
LeanData
APRIL 17, 2017
Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data.
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LeanData
APRIL 17, 2017
Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data.
LeanData
APRIL 17, 2017
Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2012
by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?
LeanData
JUNE 24, 2014
This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Hence, the erosion of these channels has led to a new set of marketing imperatives. It’s very difficult to manage leads in the context of the account, as the account linking and status is isolated.
LeanData
JUNE 24, 2014
This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Hence, the erosion of these channels has led to a new set of marketing imperatives. It’s very difficult to manage leads in the context of the account, as the account linking and status is isolated.
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