The Point

SEPTEMBER 6, 2011

Leveraging social media to help maintain mindshare, keep prospects informed. One of the other opportunities identified in the discovery process related to ongoing communication with the database of existing leads.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

MARCH 18, 2014

I’m old enough to remember when list-based marketing was the workhorse of B2B demand generation (or, as we called it back then, “direct marketing.”) Today’s modern demand generation is driven by content marketing, social media, search marketing, and other inbound strategies. Those days are long gone.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

JUNE 1, 2010

Momentum for a new breed of social and casual games is picking up speed as game titles migrate to the Web, social media, and smartphones. How should B2B companies consider incorporating games into their marketing mix? And those involved aren’t just kids: the average game player is 35. 40 percent of game players are women.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

FEBRUARY 18, 2014

A company in a nascent product category is more likely to find value in a database marketing approach, one in which they acquire “cold” names of prospects that meet target demographic criteria, and then market to those prospects consistently over time with a stream of informational offers.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

SEPTEMBER 9, 2009

What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? It’s content. (Or Or rather, it’s LACK of content.)

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

The Point

JANUARY 6, 2014

And consider third party services like ReachForce who offer a free analysis of your CRM data that tells you how many of your otherwise unusable records they can append, update or enrich.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100