Martech

MARCH 1, 2024

So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. A need to avoid price wars.

Tactics 133

Tactics Work Management B2B Marketing Marketing Management 133

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Pricing for a basic campaign could start at around $25,000.

Social Media 120

Social Media Segmentation Marketing Management Media 120

The Point

DECEMBER 15, 2020

Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. Click To Tweet. * Examine whether specific segments or list sources (particularly third-party lists) are more non-responsive, and look to optimize the communication to those segments.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Customer Experience Matrix

DECEMBER 14, 2016

BlueVenn offers several options for defining customer segments, including cross tabs, geographic map overlays, and flow charts that merge and split different groups. Pricing is based on the number of sources and contacts, starting at $3,000 per month for two sources and 100,000 contacts. but kept the name for itself.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

FEBRUARY 2, 2016

Views can show results for user-defined segments. Certainly price is an advantage: Claritix starts at $1,000 per month for up to 10,000 contacts in the database, with the cost per contact decreasing for higher volumes. The specific measures depend on the data type. Users can drill into details down to the contact level.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

The Point

JANUARY 24, 2013

By asking the right questions, you’ll not only uncover additional opportunities for improvement, but the information will play a key role in defining critical issues of workflow – for example: segmentation, frequency, and offer strategy. Here are the top 5 questions to ask about your current lead management process: 1.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

Customer Experience Matrix

JANUARY 31, 2010

Batch campaigns include powerful segmentation supported by a sophisticated query builder, splits and merges. Trigger dialogs have most of the same capabilities except for the advanced segmentation. The same rule-building interface is used for content selection rules, segmentation queries, and lead scoring.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120