Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

JANUARY 19, 2022

Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. When examining B2B marketing strategies, it is important to use ROI to gauge the best choices. How do we know?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

SalesIntel

APRIL 21, 2021

Given that both terms are used to maintain a healthy database, marketers and sales teams may find it hard to differentiate these two terms. So, for the sake of data reliability (and a clean database), this quick read will help you get a better understanding of what each of these terms means and what you should focus on.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

Valasys

AUGUST 29, 2023

Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location. AI can uncover hidden patterns, preferences, and buying signals that go beyond traditional segmentation techniques by analysing enormous amounts of data from numerous sources.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Biznology

JUNE 29, 2017

Customer value, using indicators like RFM, cumulative margins, or intent signals. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Your database marketing partner can help you keep your customer records up to date. Product usage.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

SalesIntel

FEBRUARY 28, 2024

Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52