Database Marketing Demand Generation Information Lead Nurturing 
The Point
JUNE 11, 2010
Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just software. Matching a Marketing Automation System to Your Needs.
The Point
JULY 13, 2012
Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? I have my concerns, however, about extending it to lead nurturing and the email medium.
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The Point
SEPTEMBER 6, 2011
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. Leveraging social media to help maintain mindshare, keep prospects informed.
The Point
MARCH 18, 2014
I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition.
The Point
NOVEMBER 24, 2009
A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct?
The Point
JUNE 27, 2012
For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?
The Point
JULY 19, 2010
The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. Prospects will register for a Webinar because they believe that the information presented is worth a 45-minute investment of their valuable time. that appeared online today.
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