6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Here’s the best practice: Create a centralized data input group. Train and motivate them well. But also keep in mind when importing data to enhance your records that appended data will always have its limitations, and is best viewed as directional, versus real “truth.” They don’t follow the rules; or there are no rules.
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