Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. B2B Sales and Marketing Alignment. Sales and marketing alignment is critical to the success of the modern B2B business. Yet, it can be difficult to bridge the divide between sales and marketing departments.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Closing more sales. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. For instance, is lead generation a priority?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. How poor contact data quality impacts Sales and Marketing.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Martech

JULY 20, 2021

Because of the central role marketing plays in the success of any business through generating revenue and sales opportunities, there is a lot of pressure on the team to make the right hires. There are also people needed on the team to execute tactical strategies in, for instance, how to use data to execute personalized messaging, she said.

Data Hygiene 112

Data Hygiene Ad Building Marketing Automation Services Marketing Management 112

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . How Quickly Should I Suspend or Delete Non-Responsive Leads?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

ANNUITAS

FEBRUARY 1, 2011

Last month, DemandGen Report ran a cover story titled “Data Tops List of Tactics & Technologies that Marketers Can’t Afford to Live Without.” The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully executed via marketing automation platforms. Develop a Data Map.

Marketing Management 100

Marketing Management Data Hygiene Ideal Customer Profiles Marketing Automation Services 100

SmarkLabs

JANUARY 12, 2023

Companies use customer relationship management for many reasons, but the overall goal is to improve the customer experience and increase sales. CRM software is a system for managing customer relationships. CRM can help your business keep track of interactions, data, and notes about customers or potential customers.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Martech

JULY 6, 2022

It’s only natural to lead with your “best foot forward,” and the same can be said for martech vendors who are understandably trying to drive adoption of their products. Digital engagements usually require tens of thousands of interactions to conclusively say one tactic performs better than the other.

Marketing Automation Services 94

Marketing Automation Services Enterprise Management Work Management Marketing Management 94

The Mx Group

APRIL 13, 2018

But this new era of data privacy will bring benefits as well. Engagement and qualified leads should grow. Sales reps will waste less time on unqualified leads. Leverage this opportunity to complete a data hygiene and/or hydration project. Don’t have data processing rules?

Positioning 48

Positioning Data Hygiene Privacy Lead Ranking 48

The Mx Group

MAY 17, 2018

A well-utilized and finely tuned MAP provides today’s marketers with capabilities we were dreaming about 10 years ago — like the ability to store and process greater and greater numbers of records, and the ability to run more and larger campaigns — all while continuously reducing the manual maintenance of these campaigns and records.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

Customer Experience Matrix

APRIL 1, 2009

In fact, DemandBase told me that they can use only about 20% of the data they get from their partners because quality problems with the rest. But Rodney Dangerfield on a bad day got more respect than data hygiene experts. But they don’t intend to become a lead management system. I'd say that's significant.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Conversica

SEPTEMBER 12, 2018

Curious how HR, sales, and marketing are currently using AI to exceed their goals and leave competition in the dust? Marketing teams are able to use AI to support classic strategies like product recommendations and predictive lead scoring. Luckily, sales is also using AI. It’s a lot.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Zoominfo

APRIL 27, 2022

Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. What are the Types of Dirty Data and How do you Clean Them? How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

LeanData

NOVEMBER 2, 2022

Here are your clues: Clue #1 — Your sales reps are complaining about making calls to prospects who have moved on from their companies. Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Just sayin’.

Work Management 98

Work Management Data Hygiene Marketing Analytics Tools Marketing Management 98

DealSignal

DECEMBER 28, 2021

These CRM systems include numerous additional features and functionality that make data entry, management, and organization much easier. CRM Data Types. Generally, we can categorize all the data within a CRM database into two main types: Contact data (data on individual leads, customers, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

These CRM systems include numerous additional features and functionality that make data entry, management, and organization much easier. CRM Data Types. Generally, we can categorize all the data within a CRM database into two main types: Contact data (data on individual leads, customers, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

Zoominfo

FEBRUARY 20, 2019

Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Your marketing team likely uses many channels and tactics to identify, target, and engage with prospects and customers. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. Customer Buying Process. Lead Nurturing.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., Lead management. Lead management comprises three functions: lead capture, lead scoring and lead nurturing.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Zoominfo

NOVEMBER 25, 2018

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. For instance, is lead generation a priority? Some sample KPI’s to look at include: Cost per lead. CRM managers. Sales leadership.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Martech Advisor

NOVEMBER 27, 2019

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. Top 6 CRM automation best practices for marketing and sales optimization. Summing it up.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

Leadspace

AUGUST 10, 2021

This Is Where a Customer Data Platform (CDP) Comes In. Companies typically have a large number of tools to drive sales and marketing motions. During M&A, the task of integrating systems and connecting all the data becomes messier than ever before. Data from one system can inform sales and marketing actions in another.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

The question becomes… This Is Where a Customer Data Platform (CDP) Comes In. Companies typically have a large number of tools to drive sales and marketing motions. During M&A, the task of integrating systems and connecting all the data becomes messier than ever before. .

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

LeadSloth

JANUARY 12, 2010

Renewed focus on data quality. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The rep may try to contact the prospect several times but will give up after a certain point.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Maybe have never even had a sales job or a college-level marketing class. Yes, corporate blogs are an excellent resource for Lead generation.

Ning 40

Ning Paid Content Facebook Sales Management 40