Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo). Data Hygiene.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

JULY 2, 2020

Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? Prioritize Data Hygiene.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 2, 2020

Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Zoominfo

APRIL 27, 2022

What are examples of dirty data? What are the consequences of dirty data? How do you clean and prevent dirty data? What is Dirty Data? Dirty data represents faulty bits of information that can present problems in a business’s database. Time to get messy.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100