Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo). Data Hygiene.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

JULY 2, 2020

So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? One of the greatest benefits of marketing automation is that lead management processes become streamlined. Prioritize Data Hygiene. Invest in training.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 2, 2020

So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? One of the greatest benefits of marketing automation is that lead management processes become streamlined. Invest in training. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

MARCH 4, 2021

Build a list of lead qualifying questions (i.e., Integrate your CRM system with other lead management systems. Practice data hygiene in all data systems. What issue were you looking to fix with our product?” or “Who are your company’s decision makers?”). Product Offering & Presentation.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

MARCH 3, 2021

Build a list of lead qualifying questions (i.e., Integrate your CRM system with other lead management systems. Practice data hygiene in all data systems. What issue were you looking to fix with our product?” or “Who are your company’s decision-makers?”) Automate as many tasks as possible.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100