Data Hygiene Database Marketing Opt-out Training 
Biznology
MARCH 6, 2015
Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. How do I find out the names of individuals who visit my website? We’ve seen bizarre titles like Chief Instigating Officer and Marketing Diva. With these, you have two options.
The Point
APRIL 30, 2012
I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Or if customers want to receive critical product updates, but not information on training classes.
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