B to B Data Hygiene Database Marketing Training 
Biznology
MAY 28, 2014
Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. But it also means training for your key-entry personnel. So give them the respect they deserve. Harness customer-facing personnel to update the data.
Biznology
JANUARY 30, 2015
Here’s the best practice: Create a centralized data input group. Train and motivate them well. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. They don’t follow the rules; or there are no rules. That may be okay for the rep, but it’s not okay for the company.
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